This is a group of high-level peers who are dedicated to the sustainability of their industrialized and societies.
The Media, Entertainment and Information Governors (MEI) define the industry agenda. The group, which includes chief executives and chairmen from partner organizations aligns the agenda closely with System Initiatives.
The Governors have identified three challenges as priority for 2023. They are: the responsible development of Virtual Reality (VR) in 2023 as a content platform; the industry governance of artificial intelligence (AI); and the urgent necessity to restore accountability for content in the media. These challenges are being addressed by the Forum through various projects and activities.
The Industry Community for Media, Entertainment and Information is a community of peers. The Industry Governors are chief executives and chairpersons who define the industry agenda, provide leadership and drive change.
Media industry has been impacted by several waves of disruption that have shifted business models in the entire sector. Content is today either the destination for consumers, or the vehicle used to attract a large audience, monetizing other aspects of a company. Content like this can be used to engage consumers in new ways. Media is the perfect gateway for brands looking to reach consumers.
A thriving media eco-system could generate wider economic benefits if it is managed properly through public-private cooperation. These opportunities highlight the importance of anticipating how media and entertainment will impact us to create a more informed and united society.
- Value in Media is an ongoing research project that is managed by the Platform. The project has conducted a survey of 9,100+ consumers, as well as convened over 100 executives, to examine media consumption and business models. It is currently in its second phase, which aims to measure how much value media create in society. This includes focusing on indicators such as innovation, quality and consumer welfare. The project produces regular analyses on key media events and trends. It also uses its substantial body of work as a basis for discussions with policymakers and industry leaders.
- Advancing Global Digital Content Safety is an initiative that focuses on solutions for tackling the spread of harmful online content. The project is focused on: 1) establishing a framework for public-private collaboration and principles to moderate online content, including standards to define harmful material, accountability and performance targets, 2) reducing harmful content’s spread online by identifying complementary sets of regulatory, technological, process and product solutions, and 3) identifying business-driven solution.
- Platform For Purpose aims at advancing avenues through which platforms can leverage data, technology and the power communities to achieve social good in health, digital literacy, and other areas. The project aims to encourage a more constructive and inclusive view of how platforms can be leveraged for social good, and bridge the gap between media, consumer and tech industrialized, as well as digital communications. It also aims to improve health, wellbeing and cohesion within society.
- The Global Alliance for Responsible Media (GARM) was launched by the World Federation of Advertisers in Cannes, June 2023. The Global Alliance for Responsible Media (GARM) brings together some of the largest brands, platforms and agencies in the world to tackle the problem of harmful online content from a media and advertising perspective. GARM is focused on consumer safety, reducing risk for advertisers, building credibility for digital platforms, and, more generally, ensuring that the online ecosystem is sustainable.
United for News is a joint project between Internes, the World Economic Forum and other partners. The project is a coalition of media, industry and civil society that has a common mission: to sustain and support reputable media at the digital age. Two key project streams have been defined and launched over the last year: sustaining media by socially responsible advertising and amplifying the voice of women in media.