Here are some tips on how to make the most of Increased reality in your marketing strategy.
1. Get Creative
All marketers must be on top of their game in the age of Increase realities. Do you have a service business? Are you a service-based business? Are you an online retailer? Do you have 360-degree views of your products available? Your product or service should guide your strategy.
2. Get a Firsthand Experience of the Product
The product has incorporated AR perfectly into its marketing strategy, allowing customers to see how a product will look in their home. It could also be used by e-commerce sites to give customers a first-hand experience of products they could only find in brick-and mortar establishments.
3. Let your strategy define your applications
If you have a solid strategy, your creativity will find its way into the media options available to your target. Apple did not invent new technology; it simply accelerated the reach of its products to consumers. Marketers can now justify the cost of learning the stack, and understand what AR has to offer. A large portion of their target audience will have AR access in the near future.
4. View the Product Virtually
Businesses can use Increase realities to allow users to preview, interact, and experience a product or service before stepping foot into the store. For example, a nail salon could let people try out nail colors before getting a manicure.
5. Create Hyper-Relevant Experiences
Apple’s AR Kit is set to usher in a new era of mobile. This gives brands and developers the chance to create hyper-relevant experience. The new iPhone is challenging developers and designers to rethink static UX/UI in existing apps. This could be anything from the simplest augmentations of spaces to Snapchat’s Jeff Koons Global Scavenger Hunt.
6. Focus on Consumers
Although this technology has been around for decades, it is not yet consumer-friendly. AR is not popular with consumers, aside from Pokémon GO. Developers can use AR to their advantage by integrating it into people’s daily lives (such as Yelp AR or an AR-based social network). Market growth will soon follow.
7. Use it with Care
AR Kit simplifies the creation of AR experiences for developers. This can easily be abused. Developers can easily drop a 3-D view into an Increase reality, so their focus should be on creating an experience that is entertaining, engaging, or useful to stand out among the flood of AR applications.
8. Be Useful
AR objects will soon be tested and become a commodity. Be useful to stand out both now and in future. Help someone visualize a purchase, test out a different look, provide more information, or entertain friends.
9. Create Something Functional
Pickaxes were sold by some of the richest people in the Gold Rush. Instead of trying to create the next Pokémon, consider designing applications that help people get used to this new concept of AR.
10. Enjoy Experiential Fashion
Apparel is the biggest market. AR could be the online equivalent of a dressing room. Wary Parker realized that customers need to know how they look in glasses before making a purchase. They were among the first companies to implement a webcam-based AR solution on their online store. What storytelling tip would you give to young brands in order to make their brand stories and purposes more memorable?
11. Try Experiential Market
Brands can use the new iPhone Increase reality feature to enhance their experiential marketing. Experiences are what consumers pay for, so if you create an experience that is relevant to the new technology and still reflects this feature, this could be a big win for brands.
12. Brand Experiences Enhance
AR is a powerful tool for the live event industry. It can elevate mobile apps and brand experiences to a new level. We can provide attendees with information about sponsors, booth locations and activities, as well as speakers, product displays, social profiles, and other attendees. Mobile devices can even guide attendees through the 3-D environment by identifying where they are.
13. Push Boundaries
Increase reality is a great way to push brands beyond their limits. Businesses that sell directly to consumers can be creative in how they engage with potential customers. IKEA’s app uses Increase reality so that users can see a piece in their home or apartment. This can have a significant impact on a buyer’s decision.